Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling

Playlists & Series

Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling
19 Nov 2025
Spark Foundry’s Giacosa Wants AI To Get Emotional
19 Nov 2025
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
19 Nov 2025
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
19 Nov 2025
Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud
19 Nov 2025
New Ad Models Will Help Data Education: Spark Foundry’s Giacosa
19 Nov 2025
Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey
19 Nov 2025
Measuring Outcomes – The New Frontier in Media Attribution
19 Nov 2025
Think Different About Retail Media: Spark Foundry’s Giacosa
19 Nov 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
19 Nov 2025
For Programmatic to Perform, It Needs Kindness Built In, Says Spark Foundry’s Grant
7 Oct 2025
Context’s Comeback: AI Brings Art and Science Back Together in Advertising
13 Jun 2024
#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith
21 Jun 2021
After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
31 Mar 2021
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
16 Apr 2020
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