PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

Playlists & Series

PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Excess Ads Break The TV Experience: M1’s Spengler
27 Sep 2019
M1’s Spengler: Data Making Media ‘More Precise And More Powerful’
29 Jan 2019