Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma

Playlists & Series

Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma
20 Jul 2025
Mediahub’s Piner: TV Advertising Requires a “Human-First” approach
17 May 2023
CBS’ Subramanyam: Thinking About Scale and Addressability Together
6 Apr 2023
Fox’s Darren Sherriff on What Needs to Happen for National Addressable Ads on TV
29 Mar 2023
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
25 Nov 2015
TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO
TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO
22 Nov 2015
The Three Prongs Of Adobe’s TVMM Platform
The Three Prongs Of Adobe’s TVMM Platform
20 Nov 2015
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
19 Nov 2015
Adobe Primetime’s Prime Targets For 2016
Adobe Primetime’s Prime Targets For 2016
15 Nov 2015
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
10 Nov 2015
How Nielsen Helps Networks & Brands Understand Social Viewing
How Nielsen Helps Networks & Brands Understand Social Viewing
9 Nov 2015
Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams
Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams
8 Nov 2015
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
8 Nov 2015
Traditional TV Still Best Way To Sway Consumers: 4C’s Neuhauser
Traditional TV Still Best Way To Sway Consumers: 4C’s Neuhauser
5 Nov 2015
UK’s Sky Announces Multi-Platform Ad Targeting
UK’s Sky Announces Multi-Platform Ad Targeting
4 Nov 2015
The Challenges In The Road To Targeted TV Ads
25 Oct 2015
Belgium’s Medialaan Gears Up For Dynamic Ad Insertion
Belgium’s Medialaan Gears Up For Dynamic Ad Insertion
8 Oct 2015
Video Ad KPIs Are Changing: Innovid’s Chalozin
Video Ad KPIs Are Changing: Innovid’s Chalozin
28 Sep 2015
Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith
Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith
22 Sep 2015
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
13 Aug 2015