Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins

Playlists & Series

Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
25 Apr 2022
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
7 Feb 2022
How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
2 Feb 2022
How Data Latency Impacts Outcomes: TVSquared’s Hindlian
19 Jan 2022
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
22 Mar 2021
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
3 Mar 2020
TVSquared’s Kinsella Offers OTT Attribution With A Twist
4 Feb 2020
TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year
19 Dec 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
5 Sep 2019
Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella
9 Aug 2019
Going Deep at the #BeetRetreat 8.7: Comcast Spotlight Goes Down The Funnel For TV Attribution With TVSquared
2 Aug 2019
Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella
30 Jul 2019
The Time For TV Performance Is Now: TVSquared’s Kinsella
22 Jul 2019
Touch Of Modern’s Hum On The Importance Of TV Attribution
16 Jun 2019
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
7 Jun 2019
Tracking Incremental Reach Expands With ACR Data: FreeWheel’s Wallach
6 Jun 2019
Comcast’s Zapata: Data-Driven Outperforms Constricted TV Buys
4 Jun 2019
Shaped By DTC Brands, Ecosystem Embraces Television Ad Attribution: TVSquared’s Smeaton
3 Jun 2019