Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella

Playlists & Series

Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
19 Nov 2025
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
19 Nov 2025
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
19 Nov 2025
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
19 Nov 2025
TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year
19 Nov 2025
Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella
19 Nov 2025
Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella
19 Nov 2025
Touch Of Modern’s Hum On The Importance Of TV Attribution
19 Nov 2025
Going Deep at the #BeetRetreat 8.7: Comcast Spotlight Goes Down The Funnel For TV Attribution With TVSquared
19 Nov 2025
TV Is A Performance Channel, Too: TVSquared’s Kinsella
19 Nov 2025
How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
2 Feb 2022
How Data Latency Impacts Outcomes: TVSquared’s Hindlian
19 Jan 2022
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
22 Mar 2021
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
TVSquared’s Kinsella Offers OTT Attribution With A Twist
4 Feb 2020
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
The Time For TV Performance Is Now: TVSquared’s Kinsella
22 Jul 2019
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
7 Jun 2019
Tracking Incremental Reach Expands With ACR Data: FreeWheel’s Wallach
6 Jun 2019
Comcast’s Zapata: Data-Driven Outperforms Constricted TV Buys
4 Jun 2019
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