GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

Playlists & Series

GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
3 Jan 2016
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
30 Nov 2015
How GroupM Establishes Trust With Private Marketplaces
How GroupM Establishes Trust With Private Marketplaces
29 Oct 2015
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
18 Oct 2015
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
8 Oct 2015
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
12 Jul 2015
Video Ad Trust Is A Mess: Coull CEO Watkins
Video Ad Trust Is A Mess: Coull CEO Watkins
17 May 2015
Viewable Ads Are Up By 30%: GroupM’s Montgomery
Viewable Ads Are Up By 30%: GroupM’s Montgomery
25 Mar 2015
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
9 Mar 2015
IAB’s Rothenberg:  The Problem with Viewabilty is the Tech Vendors
IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors
27 Feb 2015
Ad Fraud Is Not As Widespread As You Think: comScore CEO
Ad Fraud Is Not As Widespread As You Think: comScore CEO
13 Feb 2015
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
2 Feb 2015
Full Video Ad Viewability, We Will Get There, Google’s Jane Hong
29 Jan 2015
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
28 Jan 2015
Xaxis Will Use More Private Marketplaces, Less RTB
Xaxis Will Use More Private Marketplaces, Less RTB
23 Jan 2015
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
21 Oct 2014
Total Transparency Can Hinder Ads: Xaxis’ Moore
15 Sep 2014
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
15 Jun 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
12 Jun 2014