VuePlanner’s John Cobb: YouTube Is the Cultural Engine of all Generations

Playlists & Series

VuePlanner’s John Cobb: YouTube Is the Cultural Engine of all Generations
1 Jul 2025
Horizon’s Campanelli: Why Uncertainty Defines This Year’s Upfront
22 May 2023
How Shell Uses Social Media To Create Positive Brand Perceptions
27 Jun 2019
Vevo’s McGurn: After Shift In Distribution, Video Ad Inventory Expected To Sell Out In UpFront
3 Jun 2019
Pixability’s George: From Walled Gardens To Connected TV
20 May 2019
YouTube Mixes Premium & Personal In OTT Ad Pitch
1 May 2019
iCrossing’s Ratner Ponders YouTube’s Stratification, ‘Tunneling Effect’
4 May 2018
YouTube’s Levy Pitches Shorter, Safer Ads At NewFronts
1 May 2018
AppNexus Sees ‘An Explosion’ Of Video, Eyes The Linear TV Space: CEO Brian O’Kelley
AppNexus Sees ‘An Explosion’ Of Video, Eyes The Linear TV Space: CEO Brian O’Kelley
14 Feb 2018
Unilever’s Keith Weed On Collaborating To Improve Digital Platform Content, Using Blockchain To Vet Transactions
Unilever’s Keith Weed On Collaborating To Improve Digital Platform Content, Using Blockchain To Vet Transactions
13 Feb 2018
Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin
Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin
1 Feb 2018
Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube
Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube
16 Aug 2017
OpenSlate Creating A ‘Safe Version Of YouTube,’ Says COO JoAnna Foyle
OpenSlate Creating A ‘Safe Version Of YouTube,’ Says COO JoAnna Foyle
16 Jun 2017
Screen Agnostic, Platform Specific Ads And Content Key To Engagement: NBCU’s Yaccarino
Screen Agnostic, Platform Specific Ads And Content Key To Engagement: NBCU’s Yaccarino
2 Jun 2017
DEFY Media Tests And Learns Its Way To 700 Million Monthly Video Views
DEFY Media Tests And Learns Its Way To 700 Million Monthly Video Views
15 May 2017
Astronauts Wanted: Combine Brands With Talent And ‘Blow The Roof Off,’ Says Murphy
Astronauts Wanted: Combine Brands With Talent And ‘Blow The Roof Off,’ Says Murphy
14 May 2017
POPSUGAR To Brands: Everything Starts With An Insight, No ‘Fully Baked Offering’
POPSUGAR To Brands: Everything Starts With An Insight, No ‘Fully Baked Offering’
8 May 2017
Brand Safety is Front and Center at NewFronts: OMD’s Winkler
Brand Safety is Front and Center at NewFronts: OMD’s Winkler
7 May 2017
Whistle Sports: Short-Form Video Content About Everything But Live Action
Whistle Sports: Short-Form Video Content About Everything But Live Action
5 May 2017
As The NewFronts Morph And Grow, So Does Kassan’s MediaLink
As The NewFronts Morph And Grow, So Does Kassan’s MediaLink
3 May 2017