Addressable TV

Playlists & Series

Univision Joins Nielsen’s Addressable TV Beta
7 May 2020
Ampersand, Verizon Media Partner For TV Ad Scale
5 May 2020
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
5 May 2020
Pandemic Response Requires Agility: Cadent’s Troiano
4 May 2020
“Embrace Agility,” WarnerMedia’s Aversano Advises
29 Apr 2020
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
24 Apr 2020
It’s a New Era of Outcome-Based Guarantees, LiveRamp’s Jay Prasad
23 Apr 2020
Ampersand’s Andrew Ward: We are Moving to Audience First vs. Demo’s
23 Apr 2020
How New Audience Behaviors, Data and Technology are Changing TV & Video Advertising: #BeetU, Session 2
16 Apr 2020
Tubi Gets Personal With TransUnion Data Deal: Rotblat
15 Apr 2020
Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’
15 Apr 2020
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
13 Apr 2020
Marketers Turn to Interactive TV Units During the Crisis, Roku’s Levin
12 Apr 2020
Xandr’s Kirk McDonald: We’re “Leaning in” with Advanced TV Tools Amid Market Disruption
2 Apr 2020
Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’
30 Mar 2020
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
23 Mar 2020
Simulmedia’s Morgan: We Must Look Beyond Tentpole Events to Reimagine Advertising
19 Mar 2020
Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther
16 Mar 2020
Forrester’s Jim Nail: TV Is About to ‘Move Into a Whole Different World’
15 Mar 2020
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
12 Mar 2020