Addressable TV

Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan
13 Jul 2020
Omnicom Media Group Embraces National Addressable TV Amid OTT Boom: Kramer
30 Jun 2020
Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf
25 Jun 2020
Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf
24 Jun 2020
Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
21 Jun 2020
Linear TV Will Be More Data-Driven with Addressable Ads: Matterkind’s Muzzy
18 Jun 2020
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
9 Jun 2020
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
29 May 2020
Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers
27 May 2020
Why Demand for Addressable TV Far Outpaces Supply: #BeetU, Session 6
19 May 2020
How AT&T Is Navigating Media Buying During A Pandemic: Carter
15 May 2020
How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5
12 May 2020
Univision Joins Nielsen’s Addressable TV Beta
7 May 2020
Ampersand, Verizon Media Partner For TV Ad Scale
5 May 2020
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
5 May 2020
Pandemic Response Requires Agility: Cadent’s Troiano
4 May 2020
“Embrace Agility,” WarnerMedia’s Aversano Advises
29 Apr 2020
Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3
28 Apr 2020
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
24 Apr 2020
It’s a New Era of Outcome-Based Guarantees, LiveRamp’s Jay Prasad
23 Apr 2020