Addressable TV

Marketers Are Ready for Pilots of Addressable Ads: Discovery’s Sam Garfield
18 Oct 2020
‘Addressable Advertising at Scale Is Here’: Cox’s Beth Crotty
15 Oct 2020
Political Campaigns Have Grown to Trust Viewer Data: Effectv’s Dan Sinagoga
9 Oct 2020
Health Marketers Embrace CTV: Publicis’ Imburgia
7 Oct 2020
‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies
5 Oct 2020
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
1 Oct 2020
‘Next-Gen TV Is Top Priority’ Amid Rapid Changes: Mediaocean’s Anupam Gupta
16 Sep 2020
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
10 Sep 2020
‘Omni-Video Is Critical Going Forward’: Dish Media’s Kevin Arrix
7 Sep 2020
REWIND: Peacock Will Bring Innovation to Free, Ad-Supported Streaming: NBCU’s Laura Molen
26 Aug 2020
‘We Have Opportunity to Drive Addressability Forward’: Vizio’s Adam Gaynor
19 Aug 2020
CTV Primed to Reach ‘Persuadable’ Cord Cutters in Extraordinary Election
17 Aug 2020
‘Buyers-First’ Mentality Drives Ad Sales Strategy: AMC’s Kim Kelleher
12 Aug 2020
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
“We are an Audience Delivery Company,” Effectv’s James Rooke
3 Aug 2020
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
31 Jul 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
22 Jul 2020
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
21 Jul 2020
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020