Addressable TV

Local TV Shines As Viewers Seek Pandemic News: Carat’s Martha Matthews
3 Dec 2020
CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
2 Dec 2020
Look Local, Go Granular: How Carat Finds Audiences
1 Dec 2020
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
1 Dec 2020
OpenAP 2021: Cross-Platform, Davis Says
30 Nov 2020
Dave Morgan Simulmedia Interview
BeetCast Episode 4: Don’t Write Off Linear TV, Simulmedia’s Dave Morgan
30 Nov 2020
DSPs Need Full Transparency: Simpli.fi’s Prioleau
19 Nov 2020
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
18 Nov 2020
Identity Graphs Will Improve Ads: DISH’s Bokhari
16 Nov 2020
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
13 Nov 2020
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
11 Nov 2020
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
10 Nov 2020
Local News Provides Superior Targeting for ‘Conquesting’: New York Interconnect’s Charlie Holmes
8 Nov 2020
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
30 Oct 2020
TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
26 Oct 2020
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
25 Oct 2020
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
22 Oct 2020
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
21 Oct 2020
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020
Geofencing’s Power Grows with Addressable TV : Propellant’s Brent LeVasseur
20 Oct 2020