Addressable TV

Omnicom Media Group First To Test OpenAP’s New TV Ad Data
11 Jan 2021
A+E’s Montenes Puts People At The Heart Of Advanced TV
6 Jan 2021
Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
5 Jan 2021
Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix
3 Jan 2021
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
27 Dec 2020
Open Marketplace Supports Growth in Addressable Ads: DISH Media’s Tim Myers
21 Dec 2020
National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
20 Dec 2020
Stitching Together Nationwide Ad Reach: AMC’s Adlman
16 Dec 2020
Pathway to National Addressable Ads Goes Through VOD: Discovery’s Steve Silvestri
15 Dec 2020
Doug Ray and Joanna O'Connell
BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray
14 Dec 2020
In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
13 Dec 2020
‘Scale Is There’ on Addressable TV: Essence’s Mike Fisher
13 Dec 2020
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
10 Dec 2020
Programmatic-First Focus Applies to Addressable Ads: DISH’s Dave Antonelli
9 Dec 2020
Addressable TV Gets Real In 2021: Magna Global’s Anson
8 Dec 2020
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
7 Dec 2020
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
7 Dec 2020
Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
6 Dec 2020
How New York Interconnect Serves The Big Apple On A Plate
6 Dec 2020
‘Sky’s the Limit’ on Addressable Ad Growth: SpotX’s Matt McLeggon
6 Dec 2020