Addressable TV

Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
19 Apr 2021
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads
15 Apr 2021
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
14 Apr 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
8 Apr 2021
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
5 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
AVOD Platforms Provide Broad Reach with Less Ad Load: Amplifi’s Cara Lewis
30 Mar 2021
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
29 Mar 2021
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
25 Mar 2021
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix
24 Mar 2021
Walmart’s Bernstein Eyes Attribution Beyond Transaction
17 Mar 2021
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel
14 Mar 2021
Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation
11 Mar 2021
TransUnion Injects Identity Into Blockgraph
9 Mar 2021
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
9 Mar 2021