Addressable TV

Playlists & Series

TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
5 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
29 Mar 2021
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
25 Mar 2021
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix
24 Mar 2021
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel
14 Mar 2021
Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation
11 Mar 2021
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
9 Mar 2021
Data-Driven Strategy Drives Results for Marketers: MediaHub’s Elizabeth Daly
3 Mar 2021
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
1 Mar 2021
Measurement Is Key Challenge for Advanced TV Advertising: Merkle’s Andy Fisher
25 Feb 2021
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
17 Feb 2021
Digital Video Drives Demand for More Linear Targeting: Xandr’s Pete Doe
17 Feb 2021
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
8 Feb 2021
AT&T, Others, Honored with Emmy for Addressable TV Innovation
8 Feb 2021
Audience-Based Targeting Provides More Flexibility to Reach Sports Fans: Effectv’s Melanie Hamilton
2 Feb 2021