Addressable TV

Tubi Projected to Be $1 Billion Business and a “Core Pillar” for Fox
9 Mar 2021
Data-Driven Strategy Drives Results for Marketers: MediaHub’s Elizabeth Daly
3 Mar 2021
Connected TV Will ‘Outpace Market Expectations’: Disney’s Doug Fleming
2 Mar 2021
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
1 Mar 2021
Automated Media Sales Are Biggest Priority for Broadcasters: Cox’s Steve Pruett
28 Feb 2021
Measurement Is Key Challenge for Advanced TV Advertising: Merkle’s Andy Fisher
25 Feb 2021
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
23 Feb 2021
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
17 Feb 2021
Digital Video Drives Demand for More Linear Targeting: Xandr’s Pete Doe
17 Feb 2021
Consumer Experience: Key is to Converged Video’s Future, Forrester’s O’Connell
14 Feb 2021
AT&T, Others, Honored with Emmy for Addressable TV Innovation
8 Feb 2021
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
4 Feb 2021
Audience-Based Targeting Provides More Flexibility to Reach Sports Fans: Effectv’s Melanie Hamilton
2 Feb 2021
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
27 Jan 2021
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
24 Jan 2021
National Addressable Is A Game-Changer: ViacomCBS’ Dean
21 Jan 2021
Where Addressable TV Fits In: Dentsu’s Stockton
19 Jan 2021
‘Convergence Is a Real Thing Right Now,” Xandr’s Jason Burke
18 Jan 2021
Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher
13 Jan 2021
Three Trends Rebooting TV Measurement: Comscore’s Algranati
11 Jan 2021