Addressable TV

Playlists & Series

Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
27 Jan 2021
‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke
24 Jan 2021
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
24 Jan 2021
National Addressable Is A Game-Changer: ViacomCBS’ Dean
21 Jan 2021
Convergence of Linear TV, Digital Video Is Key Goal: Xandr’s Christina Beaumier
20 Jan 2021
Where Addressable TV Fits In: Dentsu’s Stockton
19 Jan 2021
No Walled Gardens In CTV’s Last Mile: LiveRamp’s Jay Prasad
19 Jan 2021
‘Convergence Is a Real Thing Right Now,” Xandr’s Jason Burke
18 Jan 2021
Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher
13 Jan 2021
Three Trends Rebooting TV Measurement: Comscore’s Algranati
11 Jan 2021
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
11 Jan 2021
Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
10 Jan 2021
A+E’s Montenes Puts People At The Heart Of Advanced TV
6 Jan 2021
Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
5 Jan 2021
Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix
3 Jan 2021
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
27 Dec 2020
Open Marketplace Supports Growth in Addressable Ads: DISH Media’s Tim Myers
21 Dec 2020
National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
20 Dec 2020
Stitching Together Nationwide Ad Reach: AMC’s Adlman
16 Dec 2020
Pathway to National Addressable Ads Goes Through VOD: Discovery’s Steve Silvestri
15 Dec 2020