Pooja Midha, a longtime advanced TV executive at MTV and Disney, and most recently CEO of true[x], has joined Comcast Advertising as Chief Growth Officer, a new position, the company announced on Thursday.
We sat down with her to talk about her vision o the industry and her decision to join Comcast.
She speaks about the unique position that Comcast’s FreeWheel and Effectv hold in the transformation of television.
