An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech

Playlists & Series

An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech
21 Dec 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
To Democratize TV Ads, Universal Ads Wants to Think Like Social Media
28 Jul 2025
Comcast Advertising Aims to Make TV Ad Buying as Simple as Social
10 Jan 2025
TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
18 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024
Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs
19 Aug 2024
Retail Media Can Scale With Premium Publishers: Comcast Advertising’s Babcock
30 Jul 2024
Excellence Can Level TV’s Playing Field With Tech Firms: Comcast Advertising’s Rooke
19 Dec 2023
Comcast’s Rooke Sees FreeWheel Emerge As ‘Unifying Point’ For TV Ad Demand
7 Dec 2023
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
24 Jul 2023
Privacy Depends On Data Security: Comcast’s Midha
8 Dec 2021
Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation
11 Mar 2021
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
6 Jan 2021
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
25 Nov 2020