Pooja Midha

Playlists & Series

Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
3 Jun 2025
Mentors Can Play Key Role in Women’s Workplace Advancement: Effectv’s Pooja Midha
17 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha
15 Sep 2024
Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads
19 Sep 2023
TV Market Needs Next-Generation Standards: Comcast’s Pooja Midha
16 Dec 2021
Voices From the #BeetRetreat: Charting the The Way Forward for the TV Biz, Chats with Denise Colella, Pooja Midha, Zach Rodgers, Sean Buckley, Matt Spiegel, Jon Watts on the #BeetCast
13 Dec 2021
Multiscreen TV Drives Changes in Ad Sales: Comcast’s Pooja Midha
13 Dec 2021
Privacy Depends On Data Security: Comcast’s Midha
8 Dec 2021
Finding Success While Feeling “Alone,” My Conversation with Pooja Midha
17 May 2021
Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation
11 Mar 2021
True[X]’s Gimbal Sale Fuses Location & Connected TV
1 Oct 2020
true[X] Extending Uplift Measurement To CTV, Publishing Partners: CEO Midha
2 Jun 2019
Challenges And Opportunities Of New Ad Formats: A FreeWheel Panel At Cannes
13 Jul 2018
Nissan’s Witherspoon Drives Cannes FreeWheel Discussion On Television’s Future
10 Jul 2018
Cannes Panel Unites OMD, Wavemaker, Nissan, true[X] Execs On Consumer Centricity
2 Jul 2018
On The Heels Of Cannes, true[X] Strikes A Deal With Essence
26 Jun 2018
true[X]’s Midha Revels In Vogue For Lower Ad Load
24 Jun 2018
The Next Frontiers For true[X]: Voice Activation, Engagement Ads In Live Events
14 Jun 2018
New true[X] President Midha Looking To Leverage The ‘Connected Living Room’
29 May 2018