Addressable TV

Ampersand’s Andrew Ward: We are Moving to Audience First vs. Demo’s
23 Apr 2020
How New Audience Behaviors, Data and Technology are Changing TV & Video Advertising: #BeetU, Session 2
16 Apr 2020
Tubi Gets Personal With TransUnion Data Deal: Rotblat
15 Apr 2020
Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’
15 Apr 2020
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
13 Apr 2020
Xandr’s Kirk McDonald: We’re “Leaning in” with Advanced TV Tools Amid Market Disruption
2 Apr 2020
Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’
30 Mar 2020
Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data
30 Mar 2020
The Quest For Common Measurement: Amobee’s Schleider
27 Mar 2020
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
23 Mar 2020
Simulmedia’s Morgan: We Must Look Beyond Tentpole Events to Reimagine Advertising
19 Mar 2020
Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther
16 Mar 2020
Forrester’s Jim Nail: TV Is About to ‘Move Into a Whole Different World’
15 Mar 2020
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
12 Mar 2020
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
11 Mar 2020
Addressable TV Is Going National: Beet Retreat Panel
10 Mar 2020
TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’
9 Mar 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel
8 Mar 2020