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Brand Marketing

How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
9 Dec 2020
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
8 Dec 2020
The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
7 Dec 2020
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
7 Dec 2020
E-Detailing, Telehealth Are Key Marketing Priorities Amid Pandemic: Heartbeat’s Dan Haller
22 Nov 2020
Advertisers Want Mix of Traditional Spots, Branded Content: Altice’s Jon Steinberg
18 Nov 2020
Linear TV Still Works: FOX Sports’ Donnelly
15 Nov 2020
“The Obsolescence of Marketing Has Begun, Like It Or Not” Raja Rajamannar, in podcast preview
12 Nov 2020
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
11 Nov 2020
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
27 Oct 2020
Indie Voters Are Now Paying Attention: Xandr’s Charlotte Lipman
22 Oct 2020
Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
15 Oct 2020
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
14 Oct 2020
Consumer Focus Drives Omnichannel Strategy: Forrester’s Jim Nail
21 Sep 2020
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
16 Sep 2020
Leading Brands Follow Moviegoers Back to Theaters: NCM’s Cliff Marks
14 Sep 2020
Rishad Tobaccowala: Business In Post COVID-19 will be the “New Strange”
3 Sep 2020
Context Fuels Brand Suitability: ZEFR’s Nicol
17 Aug 2020
‘We’re Going After Everyone’ with Growth Strategy: Peacock’s Patricia Hadden
15 Jul 2020
Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan
14 Jul 2020