Brand Marketing

Danone’s CDO Doat: Context Is Critical for Advertising
27 May 2020
Kara Swisher to Jack Dorsey: Remove Offensive Tweets, Labels Won’t Work
26 May 2020
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
26 May 2020
Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz
25 May 2020
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
22 May 2020
Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone
20 May 2020
POLK’s Julie Mynster: The Future of Car Shopping Is Online
20 May 2020
In Personalization, Give A Little Respect: Comcast’s Marcus
19 May 2020
From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick
18 May 2020
Nissan’s Allyson Witherspoon: Pivoting the Auto Industry to Virtual Retail
18 May 2020
Brands Coming Back To News: Horizon’s Koenigsberg
14 May 2020
Amobee’s Philip Smolin: Market Research Essential in this Dynamic Environment
13 May 2020
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
12 May 2020
“News Is Brand-Safe:” UM Worldwide’s Lowcock
11 May 2020
Courageous Studios Michal Shapira: Storytelling Needs to be” Relevant and Passionate”
6 May 2020
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
5 May 2020
Digital Media Exec Launches National Grassroots Bake Sale for Biden Campaign
3 May 2020
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
24 Apr 2020
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
23 Apr 2020
Cannes Lions Chairman Philip Thomas: A Virtual Event Is “Impossible”
22 Apr 2020
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