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Brand Marketing

The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
10 Jun 2025
Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol Marino
9 Jun 2025
Cint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More Crowded
4 Jun 2025
Advertisers Must Swap Sledgehammers for Scalpels: Index Exchange’s Zovighian on AI Ads
2 Jun 2025
NewFronts 2025 Showcased FAST, Shoppable TV and Data Innovation: Samsung Ads’ Michael Scott
28 May 2025
Brand Storytelling Is Undergoing a Renaissance With Platform-Driven Creativity: Digitas’ Atit Shah
21 May 2025
Sargento Embraces Deep Learning to Drive Innovation, Target Gen Z and Boost Brand Equity
21 May 2025
Acxiom IPG’s Donovan: Travel Commerce Takes Flight With Personalized Data
20 May 2025
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
18 May 2025
Staying Ahead of the Puck: IAS Sees AI as ‘Lifeblood’, Plays CTV ‘Long Game’
18 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025
Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control
11 May 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
5 May 2025
IAB’s Cintia Gabilan: 2025 NewFronts Reflect Industry’s ‘Massive Transformation’
1 May 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding
16 Apr 2025
Plex Takes Aim to Tackle, and Work With, Content’s Discovery Dilemma
7 Apr 2025
EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement
5 Apr 2025
Transaction Data Provides Key Insights Into Consumer Behavior for Brands: Chase Media Solutions’ Lauren Griewski
3 Apr 2025