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CTV & Streaming

Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio
16 Mar 2025
Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh
15 Mar 2025
CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi
12 Mar 2025
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
12 Mar 2025
Retailers are Answering Half of Consumers’ Challenge Questions: Omnicom’s Baker
10 Mar 2025
Live TV Is Back, But it’s Going to Need ‘Hyperscale’ Infrastructure
10 Mar 2025
Retail Media Networks Must Reduce Friction for CTV Commerce: super{set}’s Jon Suarez-Davis
10 Mar 2025
Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization
9 Mar 2025
Premium Video Drives Big Spikes in Google Search, VAB CEO Says
6 Mar 2025
Treat Creators as Cultural Partners, Not Marketing Tools: MediaHub’s Miller
6 Mar 2025
Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa Giacosa
6 Mar 2025
Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem
4 Mar 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
CTV’s Next Big Thing: Shortening the Path to Purchase: Clinch’s Etzioni
3 Mar 2025
TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace
2 Mar 2025
Connected TV Evolves, Unlocking New Opportunities for Advertisers: Unilever’s Aaron Sobol
27 Feb 2025
Creators Play Vital Role in Modern Marketing: Carat USA’s Kerry Doyle
26 Feb 2025
BrightLine’s Aksman: Remote Controls Beat QR Codes for CTV Add-to-Cart Enablement
25 Feb 2025
Brands Need Creators to Reach Audiences That Reject Mainstream Media: Dentsu’s Whitney Fishman
22 Feb 2025
Mindset Graph Helps Brands Reach CTV Audiences at Key Moments: GumGum’s Phil Schraeder
22 Feb 2025