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CTV & Streaming

CES Helps Us Meet With Key Advertisers in CTV, Retail Media: Zynga’s Gabrielle Heyman
15 Dec 2024
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
15 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
11 Dec 2024
Converging CTV & Ecommerce Will Be Key Theme at CES: Samsung Ads’ Courtney Howell
11 Dec 2024
Addressability Relies on Data Insights That Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
11 Dec 2024
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
10 Dec 2024
CES Will Highlight CTV’s Convergence With Retail Media: LG Ad’s Mike Brooks
10 Dec 2024
Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership
10 Dec 2024
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
9 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
Creators Support Authentic Bonds With Engaged Viewers: Spotter’s Lauren Benedict
8 Dec 2024
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
8 Dec 2024
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
5 Dec 2024
First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
5 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024
Driving Performance on Connected TV: Google’s Matt McDonald
3 Dec 2024
First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
26 Nov 2024
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
26 Nov 2024