CTV

GroupM Assembles Industry To Innovate New TV Ad Formats
16 Jan 2024
CTV Must Find Right Balance in Data-Sharing with Marketers: Kinesso’s Jean Fitzpatrick
16 Jan 2024
Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman
16 Jan 2024
Cost-Benefit Analysis Unlocks TV Ad Strategies: Yahoo’s Beau Ordemann
15 Jan 2024
After Digital Turbulence, TV Poised To Offer Rich Marketer Capabilities
11 Jan 2024
Disney+’s ‘Mindful’ International Ads Sold Out At Launch: Armstrong
10 Jan 2024
Brightline Going Global With Interactive TV Ads In 2024
9 Jan 2024
‘The Effectiveness Equation’: Harnessing the Power of CTV Advertising
8 Jan 2024
Programmatic Now Front And Center For TV Ads: Publica’s Gubbins
4 Jan 2024
ITV Aims To Boost Ad Fortunes With Upgraded Digital Platforms
3 Jan 2024
TiVo Launching On TVs & Cars To Capture Audience Data
2 Jan 2024
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
28 Dec 2023
YouTube Is Maturing As A TV Ad Channel: Pixability’s Jones
27 Dec 2023
SSPs Must Evolve to Help Publishers Meet Needs of Modern Media Landscape: Magnite’s Buckley
21 Dec 2023
‘We Need to Change the Narrative’: Havas’ Strategy Director Wants to Return to the Art of TV Planning
21 Dec 2023
Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis
21 Dec 2023
GroupM’s Thomas Hopes Amazon Prime Video Ads Can Light Up 2024
21 Dec 2023
Streaming Ad Market Needs Greater Transparency: Horizon Media’s Samantha Rose
20 Dec 2023
From ‘TV’ To ‘Total Video’: RTL AdAlliance’s Coruble Sees Linear In Broad Media Mix
20 Dec 2023
AI Helps to Gain Insights Into Audience Data: Dentsu’s Brad Stockton
20 Dec 2023