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Data-Driven Storytelling

Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol Marino
9 Jun 2025
Cint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More Crowded
4 Jun 2025
Brand Storytelling Is Undergoing a Renaissance With Platform-Driven Creativity: Digitas’ Atit Shah
21 May 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
5 May 2025
IAB’s Cintia Gabilan: 2025 NewFronts Reflect Industry’s ‘Massive Transformation’
1 May 2025
EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement
5 Apr 2025
Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley
24 Mar 2025
AI Is Transforming Advertising and Marketing With Deep Learning: Cognitiv’s Anna Spanfeller
18 Mar 2025
The AI-Powered Shift from Demographics to Dynamic Personas
12 Mar 2025
Retailers are Answering Half of Consumers’ Challenge Questions: Omnicom’s Baker
10 Mar 2025
Female Quotient’s Shelley Zalis on Ad Representation Index’s First Findings
15 Jan 2025
AI’s Transformation of Omnichannel Personalization Has Only Just Begun: IAS’s Jim Egan
7 Jan 2025
Generative AI Can Be Your Creative Assistant: Moloco’s Berger On Marketing Adoption
17 Dec 2024
As AI Takes Center Stage at CES, Consumer Data Still Rules: Epsilon’s Gillian MacPherson
16 Dec 2024
Gen AI Unleashes More Creative Power for Advertisers: Adobe’s Sam Garfield
16 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
Giving AI a Heart: Digitas’ Jones on Supercharged Context
4 Sep 2024
Contextual AI Redefines Brand Storytelling in a Post-Cookie World: GSD&M’s Kersey
2 Sep 2024