Programmatic

Post-Programmatic Publishers Need Platform Choice: Operative’s Van Kirk
27 Apr 2023
API OK: How Integration Can Solve Publishers’ Fragmentation Anxiety
25 Apr 2023
Magnite’s Barrett Sees A ClearLine To Programmatic Maturity, Even Minus The DSP
19 Apr 2023
How Google Is Supporting Retail Media
19 Apr 2023
Spotify May Use Tech From ‘Top Gun Maverick’ to Power AI Audio Ads: Vaughn
18 Apr 2023
Roku Wants to Build the Ad Tech Platform for All of CTV: Miles Fisher
11 Apr 2023
Anzu: Advertising in Games is Easier Than You Think
27 Mar 2023
Frequency-Capping of Ads Is Key Milestone: FreeWheel’s Alex Strickland
22 Mar 2023
Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley
16 Mar 2023
Converged Video Is Key to Reaching Consumers: GroupM’s Mike Fisher
15 Mar 2023
Keep It Simple: How Madhive Welcomes Local Advertisers To CTV
15 Mar 2023
OpenX Goes Net-Zero And Gets Closer To Publishers
15 Mar 2023
Brands Want More Transparency in Automated TV Ad Buying: OMD’s Georgina Thomson Chats With Joanna O’Connell
14 Mar 2023
Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson
13 Mar 2023
IAB Looks to Dispel Lingering Misperceptions About Gaming and Advertising
12 Mar 2023
Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
9 Mar 2023
CTV’s Local Ad Inventory Deserves to Have Premium Pricing: Gamut’s
6 Mar 2023
SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans
2 Mar 2023
The Big Screen Is Back: Madhive’s Dumont Sees TV Rising
28 Feb 2023
Ad Transparency Faces Hurdles in Programmatic Market: Fox’s Abbie Reichner
28 Feb 2023