Programmatic

Brands Are Ready to Test New Measurement for Upfronts: Dentsu’s Cara Lewis Chats With Samba TV’s Kris Magel
8 Mar 2022
Roku’s Louqman Parampath Discusses Audience Guarantees for Streaming Video Ads
28 Feb 2022
Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
24 Feb 2022
Outdoor Media’s Rebirth Comes With New Tech Tools: OAAA’s Anna Bager
24 Feb 2022
Addressable TV Offers Flexibility, Targeting for Marketers: Fox’s David Borstein
15 Feb 2022
Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg
9 Feb 2022
How To Scale Ads For Live Streaming: Magnite’s Evans
13 Jan 2022
Broadcasters Shouldn’t Fear Ad-Sales Automation: Beachfront’s Maccaro
12 Jan 2022
Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
12 Jan 2022
Frequency-Capping of Ads Is Possible on CTV Platforms: Publica’s Ben Antier
11 Jan 2022
FreeWheel Names Mark McKee As General Manager to Oversee Global Operations
7 Jan 2022
TV Ad Prices Won’t ‘Race to the Bottom’ Like Digital Display: Dish Media’s Kevin Arrix
5 Jan 2022
SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience
4 Jan 2022
You Are What You App: Why Mobile Drives TV Targeting, According To Sabio
20 Dec 2021
‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
15 Dec 2021
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
15 Dec 2021
Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
15 Dec 2021
How Programmatic Plays Differently On TV: Magnite’s Buckley
14 Dec 2021
Voices From the #BeetRetreat: Charting the The Way Forward for the TV Biz, Chats with Denise Colella, Pooja Midha, Zach Rodgers, Sean Buckley, Matt Spiegel, Jon Watts on the #BeetCast
13 Dec 2021
Multiscreen TV Drives Changes in Ad Sales: Comcast’s Pooja Midha
13 Dec 2021