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Transparency

TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’
TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’
6 Oct 2017
P&G’s Marc Pritchard: Objectives Were Met Despite $100 Million In Digital Ad Cuts
P&G’s Marc Pritchard: Objectives Were Met Despite $100 Million In Digital Ad Cuts
5 Oct 2017
100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen
100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen
2 Oct 2017
Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens
Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens
29 Sep 2017
Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says
Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says
29 Sep 2017
Inventory Concerns Cause Tension Between Context And Audience: Hearts & Science’s Ralston-Good
Inventory Concerns Cause Tension Between Context And Audience: Hearts & Science’s Ralston-Good
26 Sep 2017
Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale
Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale
26 Sep 2017
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
24 Sep 2017
IAB UK’s Elkington Claims Progress On Transparency
IAB UK’s Elkington Claims Progress On Transparency
20 Sep 2017
MediaLink’s Millard Lauds ‘Leadership Position’ Of Facebook On Brand Safety
MediaLink’s Millard Lauds ‘Leadership Position’ Of Facebook On Brand Safety
17 Sep 2017
WPP’s Sir Martin Sorrell: Lots Of Innuendo But Still No Facts About U.S. Agency Billing Allegations
WPP’s Sir Martin Sorrell: Lots Of Innuendo But Still No Facts About U.S. Agency Billing Allegations
15 Sep 2017
Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel
Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel
14 Sep 2017
Because DSP’s Aren’t Neutral, Havas Built Its Own Transparent Tower: Global MD Dominique Delport
Because DSP’s Aren’t Neutral, Havas Built Its Own Transparent Tower: Global MD Dominique Delport
13 Sep 2017
The Future Of Programmatic ‘Really Lies With Brand Advertising”: PubMatic’s Rajeev Goel
The Future Of Programmatic ‘Really Lies With Brand Advertising”: PubMatic’s Rajeev Goel
12 Sep 2017
Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency
Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency
12 Sep 2017
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
11 Sep 2017
GroupM’s Rob Norman: BlockChain Technology Needed For Digital Transparency
GroupM’s Rob Norman: BlockChain Technology Needed For Digital Transparency
8 Sep 2017
Digital Transparency A Multidimensional Subject Of Debate And Reform Initiatives: Hearst’s Mike Smith
Digital Transparency A Multidimensional Subject Of Debate And Reform Initiatives: Hearst’s Mike Smith
7 Sep 2017
Digital Transparency Is About Understanding And Control: PubMatic’s Jeff Hirsch
Digital Transparency Is About Understanding And Control: PubMatic’s Jeff Hirsch
7 Sep 2017
Programmatic Now ‘A Much More Refined Way’ To Transact Media: Condé Nast’s Jim Norton
Programmatic Now ‘A Much More Refined Way’ To Transact Media: Condé Nast’s Jim Norton
4 Sep 2017