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IAB Annual Leadership Meeting

The New York Times Readies Front Page Module for Native Ads
The New York Times Readies Front Page Module for Native Ads
17 Feb 2014
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
17 Feb 2014
PR is Poised to Power Native Advertising, Edelman’s Rubel
PR is Poised to Power Native Advertising, Edelman’s Rubel
16 Feb 2014
GroupM’ Tilds:  Mobile Apps Need Deeper Data
GroupM’ Tilds: Mobile Apps Need Deeper Data
15 Feb 2014
VivaKi’s Tech Chief:  We Find “Dodgy Players” Among Tech Vendors
VivaKi’s Tech Chief: We Find “Dodgy Players” Among Tech Vendors
15 Feb 2014
UM’s David Cohen:  Advertising is Moving to a “Barbell” Scenario
UM’s David Cohen: Advertising is Moving to a “Barbell” Scenario
14 Feb 2014
The New York Times Has “Big Revenue Increase” in Video Ad Sales
14 Feb 2014
The Washington Post will “Lead” with Video on Story Pages
The Washington Post will “Lead” with Video on Story Pages
13 Feb 2014
IAB Readies Biggest NewFronts w/ Buzzfeed, New York Times, Vice, others
IAB Readies Biggest NewFronts w/ Buzzfeed, New York Times, Vice, others
13 Feb 2014
“Our Business Has Moved to the Cloud,” Adobe’s CMO Lewnes
“Our Business Has Moved to the Cloud,” Adobe’s CMO Lewnes
13 Feb 2014
Creative Optimization on Horizon, WPP’s Digital Chief David Moore
Creative Optimization on Horizon, WPP’s Digital Chief David Moore
13 Feb 2014
Buzzfeed Getting 100 Million Monthly Views on YouTube, Steinberg
Buzzfeed Getting 100 Million Monthly Views on YouTube, Steinberg
12 Feb 2014
Google Integrates with comScore’s Cross-Platform Measurement Tool
Google Integrates with comScore’s Cross-Platform Measurement Tool
11 Feb 2014
John Battelle on His New Venture: Programmatic for Publishers Big and Small
11 Feb 2014
WPP’s Xaxis Expanding Global Reach, Products
11 Feb 2014
Programmatic Buying is Big at AOL: Its DSP Now Deployed at Most Agency Holding Companies
27 Feb 2013
Amit Seth: Nielsen is “On the Cusp” of Further Understanding the Link Between Viewing and Purchase Intent
27 Feb 2013
Video Ascends the Media Biz as Tremor’s Randy Kilgore is Named Chairman of the IAB
27 Feb 2013
BuzzFeed Monetization Scheme, Sharing its Platform with Brands, with Text and Now Video
26 Feb 2013
AOL CEO Tim Armstrong: “We will be at the forefront of live advertising”
26 Feb 2013