IAB PlayFronts 2023

Playlists & Series

IAB Looks to Dispel Lingering Misperceptions About Gaming and Advertising
19 Nov 2025
Activision Blizzard Wants to Erase the Gaming Boundaries
19 Nov 2025
Publicis’ Samantha Lim on How Gaming’s Slow Evolution Mirrors Digital Media
19 Nov 2025
Samsung Believes Its TVs Are The Next Gaming Big Platform: Samsung Ads’ Karl Meyer
19 Nov 2025
Why Brands Should Look Beyond In-Game Advertising to Reach Gamers
19 Nov 2025
Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer
19 Nov 2025
Anzu: Advertising in Games is Easier Than You Think
19 Nov 2025
The Company Behind Pokemon Go is Building a Social Network Centered on AR Games
19 Nov 2025
SuperAwesome: Why Marketers May Want to Think Twice Before Building a Branded Game
19 Nov 2025
Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For Targeting
19 Nov 2025
There's more to discover.
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