Looking Ahead: TV in Europe 2025

Vevo Aims To Help Advertisers Understand Its Enormous Footprint
11 Jan 2024
Programmatic Advertising’s Role in Carbon Reduction: Magnite’s Selman
4 Jan 2024
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
28 Dec 2023
SSPs Must Evolve to Help Publishers Meet Needs of Modern Media Landscape: Magnite’s Buckley
21 Dec 2023
GroupM’s Thomas Hopes Amazon Prime Video Ads Can Light Up 2024
21 Dec 2023
From ‘TV’ To ‘Total Video’: RTL AdAlliance’s Coruble Sees Linear In Broad Media Mix
20 Dec 2023
TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser
18 Dec 2023
Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second
14 Dec 2023
Channel 4 Explores Ecommerce, FAST Future For TV Ads
14 Dec 2023
Vevo Re-Invents Music TV With Huge Streaming Footprint
4 Jan 2023
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
29 Dec 2022
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
27 Dec 2022
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
27 Dec 2022
Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller
22 Dec 2022
Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis
21 Dec 2022
The Data Runs Deep For New ITVX Platform
20 Dec 2022
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
20 Dec 2022
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
19 Dec 2022
ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
19 Dec 2022
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
16 Dec 2022
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