The Transformation of Television

‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
22 Aug 2023
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
21 Apr 2021
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
19 Apr 2021
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads
15 Apr 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
8 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
29 Mar 2021
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix
24 Mar 2021
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