Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story

Playlists & Series

Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story
7 May 2024
A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
1 Nov 2023
‘We’ve Arrived’: Comscore’s Hinnant Heralds The Multicurrency Transition
9 Aug 2023
Programmatic TV: A New Era of Efficiency and Audience Targeting
14 Jul 2023
How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change
6 Jul 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
Comscore Taps Purchase Data To Help Measure Ad Impact
26 Apr 2023
New Currencies Are Old News: Comscore’s Carol Hinnant
29 Nov 2022
The Road To Alt Currencies: Comscore’s Hinnant
25 Jul 2022
The Recipe For A New Currency: Comscore’s Wilson
3 May 2022
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
2 Jan 2022
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
28 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Three Trends Rebooting TV Measurement: Comscore’s Algranati
11 Jan 2021
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
23 Sep 2020
Racial Diversity Programs Must Address Systemic Racism, Comscore’s Tershone Phillips
5 Jul 2020
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
1 Jun 2020
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
21 Apr 2020