Comscore’s Hinnant On Data Matching And Being In The OpenAP Universe

Playlists & Series

Comscore’s Hinnant On Data Matching And Being In The OpenAP Universe

19 Nov 2025

Marketers Should Not Expect One Central Identity Graph: Comscore, NCC Media, Nielsen

19 Nov 2025

Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee

19 Nov 2025

Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions

19 Nov 2025

ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato

19 Nov 2025

Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray

19 Nov 2025

Comscore’s Hofstetter: Legacy Brands Need Direct-To-Consumers’ ‘Fresh Look’ At Marketing

19 Nov 2025

Comscore’s Hofstetter Calls for Industry”Re-Education” Around Premium Video Investment

19 Nov 2025

In Expanding CFlight Portfolio-Wide, NBCU Systems Set To Progress: EVP Vazirani

19 Nov 2025

Cross-Screen Identity Rests On Cooperation, Not Technology: Comscore, NCC Media, Nielsen

19 Nov 2025

A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener

19 Nov 2025

Cross-Platform Deal With comScore Has Broad Industry Potential: Adam Lowy of DISH MEDIA And Sling TV

19 Nov 2025

comScore Has Cross-Platform Addressable Partnership With DISH, Sling TV

19 Nov 2025

Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald

19 Nov 2025

How Data Is Transforming TV Advertising: comScore & Alphonso Discuss

19 Nov 2025

AppNexus, Tru Optik Deal Delivers Audiences In 75 Million OTT Households: Tru Optik’s Andre Swanston

19 Nov 2025

OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel

19 Nov 2025

Beyond A Clean Supply Chain: Advertisers Focusing On Effectiveness, Says comScore’s Aaron Fetters

19 Nov 2025

A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

19 Nov 2025

Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story

19 Nov 2025