Programmatic Buying is the “Biggest Push” at WPP, Christina Beaumier

Playlists & Series

Programmatic Buying is the “Biggest Push” at WPP, Christina Beaumier

19 Nov 2025

London Rises as Center of the Digital Video Advertising Revolution: Beet.TV Summit Set for 4.24

19 Nov 2025

‘One Big Campaign’: Maxus Melds TV, Video Ad Buying

19 Nov 2025

Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’

19 Nov 2025

MediaCom’s Hodge: TV And Video Ads Are Not Created Equally

19 Nov 2025

Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots

19 Nov 2025

Xaxis’ Schlikum: Programmatic Automates Repetitive Processes

19 Nov 2025

Adaptive And Addressable: How Connected TV Could Totally Target Ads

19 Nov 2025

GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content

19 Nov 2025

PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery

19 Nov 2025

Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

19 Nov 2025

Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

19 Nov 2025

Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

19 Nov 2025

Mindshare’s Kinsella: Video Is the Key to Real-Time Marketing and ‘Wochit’ Provides Compelling Solution

19 Nov 2025

WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

19 Nov 2025

Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

19 Nov 2025

Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing

19 Nov 2025

GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary

19 Nov 2025

GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar

19 Nov 2025

Video’s Programmatic Flip Is In The Bidded Switch

19 Nov 2025