Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions

Playlists & Series

Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions
9 Sep 2025
Nielsen Sees Importance Of Co-Viewing Data, Sticks With C3 & C7
11 Dec 2023
Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement
15 Sep 2023
Nielsen ONE’s Measurement Journey & Data Deals
8 Aug 2023
LG Ads Marlow: The TV OS is the New TV Homepage
7 Jul 2023
All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
2 Dec 2022
Inclusion, Courage & Growth: Nielsen’s Atai On Measuring Values By Action
16 Nov 2022
Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch
6 Nov 2022
Competition Will Make Us Stronger: Nielsen’s Atai
13 Jul 2022
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
11 Jan 2022
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
1 Mar 2021
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
10 Nov 2020
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
25 Oct 2020
“Our Voices and Ideas Are Suppressed in the Workplace”
2 Jul 2020
Univision Joins Nielsen’s Addressable TV Beta
7 May 2020
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
16 Apr 2020
Nielsen’s Bradbury: Consumption Won’t Trail Off Due to Coronavirus, but It Will Change
18 Mar 2020
Addressable TV Is Going National: Beet Retreat Panel
10 Mar 2020
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
25 Feb 2020
ACR Enables ‘One Media Truth’: Nielsen’s Rao
14 Jan 2020