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Brand Marketing

Retail Media Helps Consumer Brands Form Bonds With Shoppers
1 Aug 2024
Retail Media Networks Improve Results With Social Targeting: Snap’s John Eckhardt
31 Jul 2024
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
Criteo’s Brian Gleason: How Commerce Media Drives Sales for Brands
31 Jul 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
AI Accelerates Ad Optimization from Months to Days: Silverpush’s Waxman
30 Jul 2024
Retail Media Networks Seek Differentiation Amid Crowded Landscape
30 Jul 2024
Brands Can Offer Many Shoppable Moments to Travelers: Tripadvisor’s Christine Maguire
29 Jul 2024
United’s Kinective Media Network Takes Flight with Personalized Traveler Experiences
25 Jul 2024
AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurl’s Crofut
10 Jul 2024
Marketers Have Opportunity to Diversify Retail Media Spend: Criteo’s Melanie Zimmermann
9 Jul 2024
Dow Jones Embraces AI Amidst Surging Demand for Reliable News: CEO Latour
8 Jul 2024
Amazon, TikTok, Instacart and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca
24 Jun 2024
Contextual AI Enables Advertisers to Craft Personalized Stories: Zenith’s Adam Hancox
20 Jun 2024
Relevance Is Not Personalization: Rokt’s Srishti Gupta On The Transaction Moment
18 Jun 2024
Consumer Brands, Retailers Are Driving Ad Growth: Uber’s Megan Ramm
11 Jun 2024
Reaching Online Shoppers at Checkout Drives Value for Brands: Rokt’s Doug Rozen
6 Jun 2024
AI Can Drive Relevance Amid Growing Pains In Retail Media: Digitas’ Lanzi
4 Jun 2024
Apple’s Jason Brum Honored to Receive Breast Cancer Caregiver Award
3 Jun 2024
Adobe’s Denise Colella on Returning to Work After Cancer
28 May 2024