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Brand Marketing

Shoppers of Travel Experiences Reveal Key Insights to Consumer Brands: Tripadvisor’s Christine Maguire
2 Apr 2024
Albertsons’ Jindal Sees Identity As Key To Cross-Channel Consumer Experience
28 Mar 2024
TikTok Competing For TV Ad Spend With New Features, Claiming High Effectiveness
20 Mar 2024
Shoppable TV & Performance Storytelling: LG’s Marlow On A Boom Year For CTV Ads
20 Mar 2024
Roku’s Zografakis Sees Ad Outcomes Driving Retail Media’s CTV Interest
10 Mar 2024
Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB Research
7 Mar 2024
AI Powers Personalized Experiences for Connected Consumers: iProspect’s Liz Rutgersson
21 Feb 2024
Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention
12 Feb 2024
Ford’s Futurism: Steering Consumers Through An Era of Mistrust & AI Apprehension
11 Feb 2024
Artificial Intelligence Provides Key Insights from Big Data: GroupM Nexus’s JiYoung Kim
6 Feb 2024
AI Helps to Carve Audience Insights From Big Data: Omnicom’s Paolo Yuvienco
23 Jan 2024
TV Advertising Is Becoming More Performance-Based: Moloco’s Dave Simon
22 Jan 2024
DoubleVerify’s Zagorski Urges Responsible Response To Rise Of AI Concerns
18 Jan 2024
Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas
17 Jan 2024
Breast Cancer Is Life-Changing, And There Is Hope: Arena Group’s Katie Kulik in Conversation with Adobe’s Denise Colella
15 Jan 2024
Joanna O’Connell Named Chief Intelligence Officer at Omnicom Media Group
9 Jan 2024
Breast Cancer Is Life-Altering, but There Is Hope: Adobe’s Denise Colella in Conversation with Arena Group’s Katie Kulik
28 Dec 2023
YouTube Is Maturing As A TV Ad Channel: Pixability’s Jones
27 Dec 2023
‘We Need to Change the Narrative’: Havas’ Strategy Director Wants to Return to the Art of TV Planning
21 Dec 2023
FreeWheel & VAB Checklist Aims To Smoothe Path To Premium TV Ads
14 Dec 2023