Data & Identity

Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
Marketers Seek ROI Metrics From Retail Media: Dentsu’s Keith Camoosa
4 May 2022
First-Party Data, Media Context & Ad Creative Have Key Roles in Cookie-Less Future: Molson Coors’s Brad Feinberg
3 May 2022
Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre
2 May 2022
Canoe’s Porter On Three Plans To Take Addressable National
2 May 2022
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
28 Apr 2022
Advertisers Can Get Results Without Overspending on Tech: Havas’s Mike Bregman
28 Apr 2022
Addressable Advertising Helps Break Down Audience Siloes: Comcast’s Larry Allen
28 Apr 2022
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
27 Apr 2022
Data and Automation Drive Conversations with Media Buyers: Discovery’s Jill Steinhauser
27 Apr 2022
Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason Tonelli
26 Apr 2022
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022
Xandr Teams With 605, Comscore, EDO, Samba TV, TVision & VideoAmp on Alternate Media Currencies
21 Apr 2022
Digital Technologies Are Transforming Out-of-Home Advertising: OAAA’s Anna Bager
21 Apr 2022
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
21 Apr 2022
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
20 Apr 2022
Retail’s ‘Citizen Data Scientists’ Could Predict The Future Of Ads: Havas’ Bregman
20 Apr 2022
Deterministic Data Can Drive New Currencies: Conviva’s Shears
19 Apr 2022
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
19 Apr 2022
Marketers Must ‘Think Human’ to Engage Consumers: Pearle Vision CMO Doug Zarkin
19 Apr 2022
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