Data & Identity

TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre Thomas
18 Apr 2022
Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo
18 Apr 2022
Consumer Mindset Is Key to Effective Contextual Ads: MAGNA’s David Tucker
14 Apr 2022
Data-Driven Linear Combines Scale and Precision: OpenAP’s David Levy Chats With Xandr’s Mike Welch
13 Apr 2022
Connected Creative Is The Conduit: Innovid’s Hogue
12 Apr 2022
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
11 Apr 2022
VideoAmp Renews Data Deal With TiVo, Whose Fariba Zamaniyan Says, ‘We’re Not a Walled Garden’
7 Apr 2022
Addressable TV Is Bringing Precision Ad Targeting at Scale: WarnerMedia’s Amy McGovern
7 Apr 2022
Keep an Eye on Audience Identifers, CTV Growth: Omnicom’s Ben Hovaness
7 Apr 2022
Contextual Ads, Attention Metrics Are Remaking Digital Media: Havas’s Jonathan Waite
5 Apr 2022
Matching CTV Ads With Content Enhances Viewer Experiences: SpringServe’s Joseph Hirsch
31 Mar 2022
UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
30 Mar 2022
‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner
29 Mar 2022
Data-Driven Linear TV Drives Key Results for Brands: Xandr’s Mark Mitchell
28 Mar 2022
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
22 Mar 2022
Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
22 Mar 2022
Tag Team: LiveRamp Combines Contextual, Audience Data for Upfront Pitch
17 Mar 2022
Fluidity By The Sea: Magnite’s McLeggon Lights Up Audiences For Publishers
17 Mar 2022
GumGum’s Phil Schraeder on Contextual and Creative: The Answer to Attention Gap
16 Mar 2022
Data Diversity On Univision’s Beet Retreat Agenda
14 Mar 2022
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