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In-Store + Digital

Alphonso’s Upadhyay Brings Planning & Attribution To Local TV Ads
23 Apr 2018
IRI’s Mehta Helps Alphonso Follow TV Viewers To The Store
12 Mar 2018
Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
17 Dec 2017
NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic
10 Dec 2017
MediaCom’s Brook Uses Mobile To Prove Consumer Footfall
14 Aug 2017
Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters
Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters
26 Jun 2017
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
9 May 2017
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
12 Apr 2017
Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
26 Mar 2017
In Lieu Of TV Ads, West Elm Embraces Video And Tests Retargeting
In Lieu Of TV Ads, West Elm Embraces Video And Tests Retargeting
14 Mar 2017
How Experian Helped Toyota Track Drivers, From TV To Showroom
How Experian Helped Toyota Track Drivers, From TV To Showroom
25 Jan 2017
Foursquare’s Crowley on the Power of Location Targeting
Foursquare’s Crowley on the Power of Location Targeting
6 Jan 2017
Now Car Makers Can Find Specific Customers On TV, Through Videology
Now Car Makers Can Find Specific Customers On TV, Through Videology
17 Nov 2016
Following Geo Fencing Launch, DSP Simpli.fi Eyes Localized Native Ads
Following Geo Fencing Launch, DSP Simpli.fi Eyes Localized Native Ads
8 Nov 2016
Sky Targets TV Ads Based On Viewers’ Grocery, Other Purchases
14 Jul 2016
Emerging: ‘Offline Retargeting’, Marrying Physical And Digital, Bannerconnect’s Geenen explains
Emerging: ‘Offline Retargeting’, Marrying Physical And Digital, Bannerconnect’s Geenen explains
17 May 2016
MillerCoors Studies Addressable TV Ads, Seeks Sales Linkage
6 May 2016
Granular TV Deals Help Matrixx Target Seasonal, Need-Based Consumers
25 Apr 2016
SMG Maps Upper Funnel As It Expands Its Addressable TV Capabilities, Scheppach explains
SMG Maps Upper Funnel As It Expands Its Addressable TV Capabilities, Scheppach explains
16 Mar 2016
Location Data Boosts Ad Effectiveness: Factual’s Jonas
Location Data Boosts Ad Effectiveness: Factual’s Jonas
13 Mar 2016