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Incrementality

Turner Arms Itself With Analytics And Research To Counter TV Budget Raiders
13 Jun 2016
How ‘Experimental Design’ Can Make Media Buying Smarter, Vodafone & DataXu explain
8 Jun 2016
Vodafone’s Test-And-Learn Approach Boosts Media Results By 10%
31 May 2016
AT&T, MediaWorks Cites Cross-Screen Addressable Trials, Plans Product Rollout
26 May 2016
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
17 Feb 2016
TV Squared Sees Ad Campaign Predictions In Its Future
TV Squared Sees Ad Campaign Predictions In Its Future
27 Dec 2015
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
4 Dec 2015
Personalized TV Ads ‘The New Holy Grail’, Panel Discusses
Personalized TV Ads ‘The New Holy Grail’, Panel Discusses
2 Dec 2015
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
4 Nov 2015
Agencies Now Need to Work Like ‘Data Detectives’: Mindshare’s Olsen
Agencies Now Need to Work Like ‘Data Detectives’: Mindshare’s Olsen
10 Aug 2015
Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
15 Jul 2015
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds
30 Jun 2015
MediaVest’s Terkelsen: We Want to Away from Demos to Audiences
22 Jun 2015
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014
Starcom’s Richman: Cross-Channel Attribution is Critical
1 Oct 2014
Buying TV And Video Improves Campaigns: Amnet’s Hobbs
Buying TV And Video Improves Campaigns: Amnet’s Hobbs
30 Sep 2014
AOL Grows Programmatic Business Year Over Year, Bob Lord
AOL Grows Programmatic Business Year Over Year, Bob Lord
30 Sep 2014
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
19 Aug 2014
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
12 Aug 2014
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
24 Jun 2014