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Linear (Broadcast)

Beet Commentary: Is Aereo Decision Just Napster Déjà Vu?
Beet Commentary: Is Aereo Decision Just Napster Déjà Vu?
1 Jul 2014
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
29 Jun 2014
UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid
UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid
26 Jun 2014
Forrester’s Nail on Aereo Decision:  Existing Business Models have been Reinforced
Forrester’s Nail on Aereo Decision: Existing Business Models have been Reinforced
25 Jun 2014
TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson
TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson
25 Jun 2014
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
24 Jun 2014
Simple.TV Enables ‘TV Everywhere’ For Broadcast
Simple.TV Enables ‘TV Everywhere’ For Broadcast
22 Jun 2014
Black Arrow Wants Cable Co’s To Monetize All Screens
Black Arrow Wants Cable Co’s To Monetize All Screens
19 Jun 2014
GroupM’s Modi Media Hones In On TV Targeting
GroupM’s Modi Media Hones In On TV Targeting
19 Jun 2014
Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo
17 Jun 2014
Scripps Sets Out To Softly Sync Its Divided Channels
Scripps Sets Out To Softly Sync Its Divided Channels
16 Jun 2014
‘Visible World’ Bringing Programmatic Ad Decisioning to Linear TV, “In Seconds”
‘Visible World’ Bringing Programmatic Ad Decisioning to Linear TV, “In Seconds”
1 Jun 2014
France is Leading in Programmatic Linear TV Ad Buying, here’s why
France is Leading in Programmatic Linear TV Ad Buying, here’s why
23 May 2014
Xaxis Combats TV Distraction With Synchronized Mobile Ads
Xaxis Combats TV Distraction With Synchronized Mobile Ads
20 May 2014
UGC-Based Broadcast is #1 New Syndicated Show in U.S.
UGC-Based Broadcast is #1 New Syndicated Show in U.S.
16 Apr 2014
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic:  It’s Going to Take Time
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
6 Apr 2014
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
3 Apr 2014
BBC Set to Go All Digital with Youth Network “BBC Three,” Ralph Rivera Explains
BBC Set to Go All Digital with Youth Network “BBC Three,” Ralph Rivera Explains
28 Mar 2014
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
10 Mar 2014
Programmatic TV Is Years Away: Simulmedia’s Morgan
Programmatic TV Is Years Away: Simulmedia’s Morgan
10 Mar 2014