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Linear (Broadcast)

Furious’s Swartz: Sellers Must Focus on Portfolio Optimization
17 Feb 2020
Matter More Media’s Scheppach: 25% of Linear TV Will Be Addressable This Year
10 Jan 2020
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
8 Jan 2020
Fox’s Callahan: Next Year’s Opportunity Is Addressability
29 Dec 2019
Local TV Will Win in Big 2020 as Advanced Targeting Tools from Ampersand, Others Bring “Trust” to the Marketplace
26 Dec 2019
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
20 Dec 2019
GroupM’s Wieser: Political Advertising Will Be a $10 Billion Business in 2020 with Most Going to TV
12 Dec 2019
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
10 Dec 2019
The Marriage Of Digital & TV: Spectrum Reach’s Norris
4 Dec 2019
Horizon Media’s Rose: Don’t Underestimate Linear TV
19 Nov 2019
Forrester Analysts Joanna O’Connell and Jim Nail: Digital and Linear TV Is Still Divided
7 Nov 2019
Jo Ann Ross Tapped to Lead Ad Sales at Combined ViacomCBS
31 Oct 2019
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
24 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark
18 Oct 2019
PSA for Children of Puerto Rico Reaches 3.5 Million U.S. TV Home, Nielsen
10 Oct 2019
Impressions Come Easily: Graham’s Barr On TV Ads’ Transition
10 Oct 2019
Gray’s Howell Welcomes ‘Game-Changing’ ATSC 3.0 Standards
7 Oct 2019
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
4 Oct 2019
How Impressions Will Boost Local TV: WideOrbit’s Offeman
3 Oct 2019