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Linear (Broadcast)

Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan
13 Jul 2020
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
13 Jul 2020
Getting Ready for Return of Live Sports: Turner’s Frank Wall
9 Jul 2020
Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf
25 Jun 2020
Linear TV, OTT Can Complement Audience Reach: Disney’s Rita Ferro
22 Jun 2020
Linear TV Will Be More Data-Driven with Addressable Ads: Matterkind’s Muzzy
18 Jun 2020
‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen
16 Jun 2020
Is CTV Siphoning Off Dollars from Linear? It’s Complicated: #BeetU, Session 9
16 Jun 2020
Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross
15 Jun 2020
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
15 Jun 2020
ViacomCBS’s Ross Sees Pandemic As Way to Deepen Ties With Advertisers
14 Jun 2020
How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5
12 May 2020
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
5 May 2020
A Brief History of Broadcast and Cable TV: #BeetU, Session 1
15 Apr 2020
Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’
15 Apr 2020
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
9 Apr 2020
NBCU Unites Talent, Industry in COVID-19 PSA Campaign
6 Apr 2020
The Crisis is Accelerating the Inevitable Movement to TV Streaming, Analyst Greenfield
30 Mar 2020
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
27 Feb 2020
Matter More Media’s Scheppach: Linear TV Is On Its Way to Being 35% Addressable
26 Feb 2020