Linear (Broadcast)

Beachfront Readies Addressable Ad Delivery with Successful Test of Vizio’s OAR Standard
5 May 2021
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
29 Apr 2021
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
22 Apr 2021
Ad Spend Will Diversify During Upfront Sales Season: Magna’s Dani Benowitz
22 Apr 2021
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
14 Apr 2021
AVOD Media Buys Complement Linear TV: Kantar’s Marco Parente
8 Apr 2021
‘We’ll Look for Flexibility at Ad Upfronts’: Molson Coors’ Brad Feinberg
22 Mar 2021
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
3 Mar 2021
Automated Media Sales Are Biggest Priority for Broadcasters: Cox’s Steve Pruett
28 Feb 2021
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
23 Feb 2021
Digital Video Drives Demand for More Linear Targeting: Xandr’s Pete Doe
17 Feb 2021
Virtual Signage Raised Visibility on TV Sports During the Pandemic
8 Feb 2021
Sports Marketers Raised Bar on Creativity, Innovation in 2020: Omnicom’s Tom McGovern
21 Jan 2021
‘Live Sports Are Best Investment for Advertisers’: Fox Sports’ Seth Winter
13 Jan 2021
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
11 Jan 2021
Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix
3 Jan 2021
Stitching Together Nationwide Ad Reach: AMC’s Adlman
16 Dec 2020
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
10 Dec 2020
Nielsen’s New Roadmap For Unifying Media Measurement Explained
9 Dec 2020
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
7 Dec 2020
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