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Linear (Broadcast)

Advertisers Will Soon Prioritize Addressable TV Over Linear: Finecast’s Harry Harcus
18 Aug 2021
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
27 Jul 2021
Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing
9 Jul 2021
#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
6 Jul 2021
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
30 Jun 2021
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
30 Jun 2021
Bringing Addressable To Local TV: Premion’s Vilade
17 Jun 2021
Vevo Partners Up To Make IP The New Prime-Time: Christensen
15 Jun 2021
Local TV Is Alive With Value: MadHive’s Helfgott
15 Jun 2021
Univision’s Riess Urges All Brands to Invest in Spanish Language Media
2 Jun 2021
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
26 May 2021
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
25 May 2021
Tentpole Events Drive Live Viewership of Hispanic Audiences: Univision’s Dan Riess
18 May 2021
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
18 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram
13 May 2021
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
29 Apr 2021
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
14 Apr 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
AVOD Media Buys Complement Linear TV: Kantar’s Marco Parente
8 Apr 2021