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Outcome Measurement

Measuring Attention to Ads Has Greater Meaning with Outcomes: Lumen’s Michael Follett
8 Aug 2023
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
1 Aug 2023
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
27 Jul 2023
Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray
16 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
InnovidXP To Provide ‘Always-On’ Measurement Of Disney Ad Outcomes
4 May 2023
Comscore Taps Purchase Data To Help Measure Ad Impact
26 Apr 2023
Beyond CPG: datafuelX’s Shimmel Sees Purchase Data Spread In Media
25 Apr 2023
Purchase Data Are at Core of Outcome-Based Marketing: Affinity Solutions’ Damian Garbaccio
24 Apr 2023
Retail Media Networks Should Not Mark Their Own Homework: GfK’s Bhaumik
20 Apr 2023
True Ad Outcomes Are Measured With Sales: Affinity’s Damian Garbaccio
9 Mar 2023
Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
7 Feb 2023
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
26 Jan 2023
Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
17 Jan 2023
Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis
13 Jan 2023
TV Measurement Has Advanced ‘Light Years’ as Data Grow: Tatari’s Philip Inghelbrecht
22 Dec 2022
Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes
8 Nov 2022
Ad Performance Gets Attention in Multichannel World: Camelot’s Sam Bloom
3 Nov 2022
Smart Surveys Prove Ad Impact In Times Of Turmoil: LoopMe’s Upstone
26 Oct 2022
Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
12 Oct 2022