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Outcome Measurement

Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
TV Measurement Must Be More ‘Value-Based’: NBCUniversal’s Kelly Abcarian
26 Oct 2021
More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone
4 Oct 2021
CTV Brings Addressable Advertising at Scale: LG Ads’ Raghu Kodige
27 Sep 2021
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
16 Sep 2021
Outcomes-Based Metrics Are Evolving to Replace Cookies: Dentsu’s Peter Vandre
2 Sep 2021
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
25 Aug 2021
AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl
23 Aug 2021
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
18 Aug 2021
‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz
17 Aug 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso
5 Aug 2021
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
29 Jul 2021
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney
21 Jul 2021
Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
1 Jun 2021
Outcomes Are Backbone of Healthcare Targeting: DeepIntent’s Jen Werther
12 May 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
22 Mar 2021
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
15 Mar 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021