Outcome Measurement

Retail Media’s Unique Data Fuels Full-Funnel CTV Campaigns: DoubleVerify’s Smith
22 Oct 2024
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024
Aggregated and Anonymized Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
20 Aug 2024
LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
19 Aug 2024
Measuring Outcomes – The New Frontier in Media Attribution
19 Aug 2024
Identity Resolution Forms Cornerstone of Privacy-Safe Addressability, Measurement
18 Aug 2024
How DIRECTV Is Harnessing the Herd of Data in a Fragmented Marketplace
18 Aug 2024
Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
13 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
CMX’s Walsh On Trade Desk Tie-Up, Roadmap to Success
12 Aug 2024
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
11 Aug 2024
How Identity and Outcomes Close the Performance Gap
7 Aug 2024
Digital Turbine’s New APProach: Lessons Learned About Audiences and Outcomes In the Privacy-Forward Era
7 Aug 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
Retail Media’s ‘Hunger Games’ A ‘Free-For-All’ For Brand Dollars
29 Jul 2024
TikTok’s Jorge Ruiz: Measurement Is About Growing Clients’ Business
24 Jul 2024
Beet At The Berkshires: Mastercard’s Abdelsadek Relishes Measurement Meetings
19 Jul 2024
Data Sources Fuel Commerce Media’s Results for Marketers: Criteo’s Todd Parsons
15 Jul 2024
CTV and Retail Media – A Match Made in Advertising Heaven?: TripleLift’s Annie Vines
11 Jul 2024
Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for Unilever
10 Jul 2024
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.