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Outcome Measurement

TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
2 Feb 2021
AdTech is on Fire & Outcome Marketing Could Unlock “Trillions” in Value, Terry Kawaja on the BeetCast
1 Feb 2021
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
24 Jan 2021
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
12 Jan 2021
Audio’s Performance Era Is Upon Us: Horizon’s Russo
11 Jan 2021
In This Climate, Marketers Want Outcomes: LoopMe’s Park
5 Jan 2021
Brands Want To Close The Loop On Outcomes: Wenda Millard
3 Jan 2021
Retailers Are The New Media Giants: Furious’ Swartz
16 Dec 2020
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
15 Dec 2020
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
15 Dec 2020
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
9 Dec 2020
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
8 Dec 2020
The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
8 Dec 2020
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
7 Dec 2020
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
7 Dec 2020
Video Outcomes Can Be Measured: 360i’s Rozen
2 Dec 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
17 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
9 Jun 2020