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Outcome Measurement

Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
For Horizon, Attribution Is The Next Frontier
17 Sep 2019
Horizon’s Campanelli Wants Guaranteed Ad Results
12 Sep 2019
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
11 Sep 2019
ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes
4 Sep 2019
Audience Means Outcome: FreeWheel’s Wallach
22 Aug 2019
Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella
9 Aug 2019
Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon
6 Aug 2019
As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel
5 Aug 2019
Going Deep at the #BeetRetreat 8.7: Comcast Spotlight Goes Down The Funnel For TV Attribution With TVSquared
2 Aug 2019
The Recipe For Performance TV: TCA’s Wollet
15 Jul 2019
Wavemaker’s Richman Reviews Outcomes, Values And DTC Brands
21 Jun 2019
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
7 Jun 2019
Focus On The Outcome: WarnerMedia’s Riess
6 Jun 2019
Comcast’s Zapata: Data-Driven Outperforms Constricted TV Buys
4 Jun 2019
Shaped By DTC Brands, Ecosystem Embraces Television Ad Attribution: TVSquared’s Smeaton
3 Jun 2019
true[X] Extending Uplift Measurement To CTV, Publishing Partners: CEO Midha
2 Jun 2019
Omni-Channel Depends On Measurement: Xaxis’ Anderson
2 Jun 2019
iSpot.tv’s Muller: Advertisers Leading The Way On TV Attribution
29 May 2019