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Outcome Measurement

WarnerMedia Teams with Xandr to Guarantee Advertising Outcomes, Donna Speciale
15 May 2019
TEGNA’s Daigle Explains Data And Analytics Partnership With Alphonso
14 May 2019
TV Is A Performance Channel, Too: TVSquared’s Kinsella
1 Apr 2019
Comcast Spotlight Enhances Local TV Attribution Via Website Tagging
27 Mar 2019
How Brands Get To Outcome-Based Ads: Xaxis’ Bidon
24 Mar 2019
Data Plus Math Will Measure FreeWheel Inventory In-Flight To Gauge Business Outcomes
17 Mar 2019
FreeWheel NOWFRONT Event Launches FreeWheel Media, Showcases Deals With Data Plus Math, Inscape And Adobe
13 Mar 2019
Beyond The Last Click: Nielsen’s Krepsik
11 Mar 2019
AT&T Data Helps Fuel Turner’s Quest For Guaranteed Campaign Outcomes: SVP Aversano
10 Mar 2019
Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee
7 Mar 2019
For Dentsu Aegis Group’s Zhang, It’s All About More Attribution, Fewer Pixels
4 Mar 2019
Xaxis’ Matt Sweeney On Finding The Best Proxies For Digital Success
25 Feb 2019
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
13 Feb 2019
In OTT, What Is ROI? The Whole Value Chain Debates
20 Jan 2019
Viacom’s Gordon Traces The Arc Of ‘Outcome Optimization’
1 Jan 2019
Giant Spoon Is NBCUniversal’s Invite To The Direct-To-Consumer Table
18 Dec 2018
Nielsen’s Hohman Explains Foundational Currency, Monetization Metrics
9 Dec 2018
Ad Buyers ‘In Second Innings’ With Full-Attribution TV Techniques: A+E’s Ernst
14 Nov 2018
TV Providers, Viewers Both Seeking The Best Ad Choices: A+E’s Olsen
6 Nov 2018
American Express Using #SeeHer GEM Data To Resonate Better With Women
25 Oct 2018