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Outcome Measurement

In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
6 Dec 2017
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
30 Nov 2017
A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning
A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning
28 Nov 2017
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
15 Oct 2017
GroupM’s Rob Norman On Holistic Performance Metrics
GroupM’s Rob Norman On Holistic Performance Metrics
13 Sep 2017
NBCU’s Rosen Aims To Take Audience Targeting To The Next Level
9 Aug 2017
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
11 Jul 2017
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
6 Jul 2017
Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes
Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes
22 Jun 2017
More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson
More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson
21 Jun 2017
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
23 May 2017
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
27 Apr 2017
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
12 Apr 2017
Led By Travel, Marketers’ Perception Of Digital Video Driving Sales Is Growing: Sequent’s Spaeth
Led By Travel, Marketers’ Perception Of Digital Video Driving Sales Is Growing: Sequent’s Spaeth
9 Apr 2017
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
9 Apr 2017
Monumental Shift’s Davis: Focus On Revenue, Not ‘Measuring Lots Of Stuff’
Monumental Shift’s Davis: Focus On Revenue, Not ‘Measuring Lots Of Stuff’
7 Apr 2017
Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital
Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital
5 Apr 2017
Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science
Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science
4 Apr 2017
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
28 Mar 2017
Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher
Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher
26 Mar 2017